About

ASM Performance is built on the belief that mindset drives everything. Awareness. Strategy. Motion. These aren’t just words, they’re a framework for how we prepare, respond, and move forward with purpose in high-pressure moments.

Founded by Certified Mental Performance Consultant (CMPC) Ari Miller, ASM Performance supports athletes and coaches who understand that mental strength is the foundation of consistent performance. Win Within is more than a phrase — it’s a daily reminder to train the mind with the same discipline as the body.

This gear is made for those who take their mindset seriously. When you wear it, you represent clarity, focus, and the inner work that fuels everything else.